We're on a mission to eradicate the world of plastic waste and we want you to be a part of it.
We started our revolution in 2012 when our founderBriannebegan making natural beauty barsin her kitchenas an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.
Since thenEthique has grown out of a Kiwi kitchen into a fully-fledgedaward-winning International beauty brand.We're conquering the beauty world one bar at a time.
Todaywe've stopped over 3,400,000 plastic bottles ending up in landfills - and that's just the start of it...
PROBLEM: Plastic. Over 40% of plastic comes from product packaging (We're changing that!) 80 Billion plastic bottles disposed of around the world each year are from shampoo & conditioner alone. 8 Million tonnes of plastic end up in the ocean every year. 9/10 fish have ingested microplastics according to studies. By 2050 there will be more plastic in the sea than fish. Only 9% of ALL plastic ever made has been recycled. Every person on earth consumes 40,000 microplastics each year.
SOLUTION: Ethique is the world's first zero waste and most sustainable lifestyle beauty brand. We use biodegradable ingredients and compostable packaging so all our solid bars leave no trace (except the luscious skin and hair it leaves behindof course!). Our products are super concentrated so by switching to beauty barsyou're saving plastic bottles going to landfill. Ethique is New Zealand's highest scoring BCorp as well as carbon fiber neutral and living ware employer.
JOURNEY: To date we saved our planet from over 5 million plastic bottles! We